××地区汽车销售市场的状况分析

××地区汽车销售市场的状况分析 如需完整版内容请发邮件索取：

摘要
我国在加入WTO后，全球的企业都在同一个起跑线上，大量的外国企业加入了国内的汽车市场竞争。国内汽车企业面临的竞争越来越强、越来越多.目前,我国汽车品种繁多,汽车销售市场的竞争也日趋白热化.××是一个沿海开放城市.随着经济的发展,人们的生活水平不断提高,拥有自己的私家车已不再是梦想.而××地区的汽车销售市场与同一档次的汽车销售市场相比存在较大缺陷,汽车销售市场不规范.在汽车销售市场中, ××当地各销售公司经营范围小，管理水平低，人员素质及市场意识不适应市场竞争的需要，与先进的人性化、全方位立体化服务要求相去甚远。营销手段已经落伍,在汽车信贷业务方面也没有与金融市场相接轨.在人员的培养方面不舍的投入. 销售人员对销售的技巧总是生搬硬套,不能准确了解顾客的需求. 汽车维修技术人员维修技术不高, 零件价格偏高。

关键词：汽车信贷，营销模式，维修费用，业务品种

Abstract
After our country joining WTO, the global business enterprise run on the same on-line, a flood of foreign business enterprise joined the local car market competition. The competition that local car business enterprise face is more and more strong. Now, our country car species is numerous, the competition of the car sale market turn to hard  gradually. The city of WeiHai is an open city along the sea.
Along with the economic development, people living level increases continuously, Owning private car has been the not dream any more.
But the car sale market of the area of WeiHai sale with the car of the same time market compares with the big blemish in esse, The car sale market is not normal. In car sold market, The native each sale in Wei Hai company operates the scope small, the level of management is  low. Personnel's character and market consciousnesses are not well in response to the demand that market compete, With the advanced humanization, all-directions stereoscopic turn the service request to be totally different. The marketing means is already behind the time, Also did not connect with financial market the in the aspects of car letter business. Devotion done not give up in the aspects of personnel educating. The need of the accurate can not understand customer. Car maintenance the technical personnel maintains the technique not high,the spare parts price is higher.

Key Words: car letter, Marketing mode, Maintain the expenses, Business species

目录
摘要 I
Abstract II
第1章 绪论 5
1.1 论文的背景 5
1.2 我国汽车销售及售后服务业的发展现状 6
1.2.1 我国汽车销售业的发展概况 6
1.2.2 我国汽车售后服务业的发展概况 7
第2章 目前××地区汽车销售服务                                                           体系的状况 9
2.1 ××地区汽车销售服务体系的状况 9
2.1.1 ××当地汽车经销商的概况 9
2.1.2 外省市经销商在该地区的销售概况 10
2.2 ××地区经销商的概况 10
2.2.1 ××地区汽车经销商的发展历程 10
2.2.2 ××地区汽车经销商的业务范围 11
第3章 ××地区汽车销售存在的主要问题及原因分析 12
3.1 汽车销售存在的主要问题 12
3.1.1 ××地区汽车销售模式落后 12
3.1.2 ××地区汽车信贷业务落后 12
3.1.3 ××地区汽车销售人员销售能力弱 12
3.1.4 售后维修费用高服务品种少 13
3.2 导致的主要原因 13
3.2.1 ××地区汽车销售模式落后的原因 13
3.2.2 ××地区汽车信贷业务落后的原因 14
3.2.3 销售人员销售能力存在缺陷的原因 14
3.2.4 维修费用高服务品种少的原因 14
第4章 加速××地区汽车销售市场发展的途径 16
4.1 改进营销模式 16
4.2积极开展汽车信贷业务 18
4.3加强销售团队的培养 19
4.4以客户为中心降低维修成本 19
结论 21
参考文献 22
致谢 23
附录A 英文参考文献及译文 24

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